Assembly Line is a full-service consulting agency. Our goal is to cultivate and develop emerging talent in the South by providing resources and guidance to local Atlanta designers. Led by Felicia Ruiz, Assembly Line provides product development, classes, workshops and brand consulting to build emerging brands and elevate established fashion businesses. 

about Felicia

our mission

Felicia’s value-added forte is igniting brand growth from conception to retail and e-commerce at a global level. Offering expert branding and business consultation, an in-depth knowledge of the wholesale industry, and a dedication to the success of her clients, she is excited to offer her expertise to designers at every stage of their career. With over a decade of experience in the Wholesale Apparel industry, Felicia has accrued a wealth of knowledge surrounding both emerging and established brands.

Assembly Line consultations help educate and support the emerging fashion community by connecting designers to resources and vendors that call Atlanta home. From graphic designers, web developers, and photographers to pattern makers, seamstresses and publicists, Atlanta offers an amazing roster of talented professionals that help support a collaborative community necessary for emerging brands to thrive here. Assembly Line’s mission is to continue developing this ecosystem by building connections that foster growth.




the assembly


meet the team